Radio programmings run 24 hours of every day of the week. Some programs are recorded beforehand and played at a designated hour.
The Program On Point is an example of a show that plays live on the radio and allows listeners to call in to comment about the topic being discussed. The content of live programs is planned. so it does not cover breaking news as speedily as other news sites.
As a radio, WBUR has certain constraints to reporting breaking news on the air so instead they turn to Twitter as platform for them to stay connecting connected and participating in on-going events as they happen.
Below is an example of WBUR tweeting about House Intel Chair Devin Nunes and crediting NPR as a source. They also retweet information by NPR and The Associated Press.
WBUR tweets and retweets about their programs as well.
When it comes to live coverage, WBUR excels at using their platform to reach out to their listeners and station donors.
In early April WBUR held a 26.2 hour pledge drive. The fundraiser was themed after the upcoming Boston Marathon. They used the hashtags #teamWBUR and #keepdemocracyrunning throughout the event.
They created a website that stated their mission and tracked twitter posts regarding the fundraiser.
Twitter was a popular platform to follow the fundraisers. There were also Instagram posts on their Instagram profile and story.
Bostonomix is an WBUR program that focus on covering stories about Boston through the lens of urban development and the city’s economy.
On April 4th, 2017, Bostononomix wrote a Innovator Spotlight on Tim Berners-Lee, the founder of the World Wide Web.
The feature on the WBUR website includes a 14 minute long audio clip of an interview with Berners-Lee on Radio Boston. The article includes how Berners-Lee created the internet in 1989 and his oppinions on the future of the web.
“He insists he’s still an optimist (in the long-term), in part because he thinks the web will inevitably evolve. It’s “crazy to imagine the web will remain just as it is,” he said. Berners-Lee says the people designing the current networks need to adjust their strategies, and have to rethink their roles and ensure they make online spaces into “places where nice things happen.””
The story was featured on WBUR’s Twitter and Instagram pages that allows the story to reach more readers.
On Twitter the caption for the story and post was limited by the character limited but still related to the main story.
On Instagram the caption for the post highlights key points in the main article. It concludes by saying more can be read on WBUR’s website under the Bostonmix tab. Make the story searchable, they included the hashtags: #Internet #TImBernersLee #MIT #science #technology
Based in Boston, WBUR is familiar with covering the Patriots. For the Super Bowl WBUR generated multimedia content to cover the big game and the celebration that followed.
Below are images from WBUR Newsroom’s gallery titled “Photos: Patriots And Fans Celebrate Historic, Come-From-Behind Super Bowl Win” posted the morning after the game.
The gallery features photos by WBUR photographer Joe Difazio as well as images from the Associated Press. Using several sources for content allows WBUR to maintain a high standard for quality.
The Newsroom also reported in preparation for the 2017 Patriots Parade, providing a map of the parade route which began near Prudential Center and finished at City Hall Plaza.
They’re coverage of the victory parade included a interview with Boston’s chief of operations, Patrick Brophy. “We’ve done this a number of times,” Brophy said. “We try to improve upon it each and every time and make this an experience that young children and families will never forget.”
The article concluded with a statement Mayor Marty Walsh made Sunday night announcing the parade:”The Patriots have made Boston and New England proud — fire up the duck boats!”
WBUR Newsroom followed the parade with a follow up article title: “Fans Line Boston Streets To Celebrate Patriots Super Bowl Victory.” Images from that article are included below.