Radio programmings run 24 hours of every day of the week. Some programs are recorded beforehand and played at a designated hour.
The Program On Point is an example of a show that plays live on the radio and allows listeners to call in to comment about the topic being discussed. The content of live programs is planned. so it does not cover breaking news as speedily as other news sites.
As a radio, WBUR has certain constraints to reporting breaking news on the air so instead they turn to Twitter as platform for them to stay connecting connected and participating in on-going events as they happen.
Below is an example of WBUR tweeting about House Intel Chair Devin Nunes and crediting NPR as a source. They also retweet information by NPR and The Associated Press.
WBUR tweets and retweets about their programs as well.
When it comes to live coverage, WBUR excels at using their platform to reach out to their listeners and station donors.
In early April WBUR held a 26.2 hour pledge drive. The fundraiser was themed after the upcoming Boston Marathon. They used the hashtags #teamWBUR and #keepdemocracyrunning throughout the event.
They created a website that stated their mission and tracked twitter posts regarding the fundraiser.
Twitter was a popular platform to follow the fundraisers. There were also Instagram posts on their Instagram profile and story.